Analyzing Political Communication with Digital Trace Data: by Andreas Jungherr

By Andreas Jungherr

This booklet bargains a framework for the research of political communique in election campaigns according to electronic hint info that records political habit, pursuits and evaluations. the writer investigates the data-generating strategies prime clients to engage with electronic providers in politically appropriate contexts. those interactions produce electronic strains, which in flip should be analyzed to attract inferences on political occasions or the phenomena that provide upward push to them. different factors mediate clone of political fact rising from electronic hint information, reminiscent of the clients of electronic prone’ political pursuits, attitudes or recognition to politics. to be able to arrive at legitimate inferences in regards to the political truth at the foundation of electronic hint info, those mediating components need to be accounted for. the writer provides this interpretative framework in an in depth research of Twitter messages pertaining to politics within the context of the 2009 federal elections in Germany. This publication will entice students attracted to the sphere of political conversation, in addition to practitioners energetic within the political arena.

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