Advertising and Multilingual Repertoires: from Linguistic by Marco Santello

By Marco Santello

Advertising and Multilingual Repertoires explores ads from the viewpoint of multilingual audiences. Santello introduces the most important linguistic methods keen on ads discourse, and analyses the connection among the linguistic repertoires of audiences and language use in advertising.

This book:

  • Showcases the newest developments in linguistic examine as utilized to the learn of ads and multilingualism, adopting an procedure that specializes in linguistic resources;

  • Examines how ads utilize language(s), together with Italian and using English as a international language, which will allure recognition and convince their audience;

  • Familiarises readers with reaction mechanisms that bilinguals and multilinguals event while uncovered to ads in numerous languages;

  • Demonstrates either qualitative and quantitative methods to discovering the intersections among language and marketing.

Advertising and Multilingual Repertoires is key examining for postgraduate scholars and researchers within the box of language and advertising.

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