A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland

By Joan Mulholland

most folks need to converse with colleagues on a daily basis and convince them to appreciate their reviews or to just accept their perspectives. This guide is meant for an individual who's attracted to such goal-oriented language. It extracts three hundred persuasive strategies from examine findings in conversation, linguistics, pragmatics and comparable fields, and offers them in a transparent, concise and constant demeanour. Such strategies as analogy, argument presentation, humour and metaphor are incorporated. each one tactic is gifted on a separate web page with an research of its persuasive worth. indexes - one through persuasive want and the opposite via tactic - permit readers complete flexibility to exploit the instruction manual of their personal means. This paintings will be of curiosity in classes which care for the administration of interplay, pragmatics, discourse research and communications.

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